华致酒行(300755) - 华致酒行投资者关系管理信息

Group 1: Company Performance - In the first half of 2024, the company achieved a revenue of 5.943 billion CNY, representing a year-on-year increase of 1.3% [1] - The net profit attributable to shareholders was 155 million CNY, with a year-on-year growth of 2.77% [2] Group 2: Strategic Initiatives - The company launched a comprehensive upgrade plan for its chain stores, creating an immersive wine tasting experience [2] - A strategic partnership with the Beaulieu Vineyard was deepened, resulting in the launch of the BV Beaulieu Vineyard Roosevelt Reserve Cabernet Sauvignon [4] Group 3: Market Adaptation - In response to a relatively weak demand in the first half of the year, the company adjusted its sales strategy and product structure, enhancing promotional efforts for certain products [3] - The company organized 27 innovative marketing events for Moutai, establishing a new benchmark for promoting traditional liquor culture [2] Group 4: Operational Efficiency - The company conducted 237 employee training sessions, covering approximately 20,000 participants, focusing on various operational aspects [2] - Sales expenses decreased due to stricter control over promotional costs and optimization of personnel structure [4]