三夫户外(002780) - 2024-005:2024年8月29日投资者关系活动记录表

Group 1: Company Performance - In the first half of 2024, the company achieved operating revenue of 3.5559 million yuan, a year-on-year decrease of 27.93% [2] - The main reason for the revenue decline is the exclusion of Klättermusen AB from the consolidated financial statements, which previously contributed 32,830.25 million yuan (74.42%) [2] - The overall gross profit margin was 57.82%, with a net profit attributable to shareholders increasing by 8.76% to 817.48 million yuan [2] Group 2: Organizational Changes - The company has restructured into three business divisions focusing on X-BIONIC, HOUDINI, and CRISPI brands, which has positively impacted revenue [3] - The head of the X-BIONIC brand is Lin Dongqing, who has extensive experience in outdoor product development [3] - The heads of HOUDINI and CRISPI are Jia Liling, who has over 20 years of experience in the outdoor industry, leading to rapid brand growth [3] Group 3: Marketing and Sales Strategy - The company is focusing marketing efforts on X-BIONIC, HOUDINI, and CRISPI, with several promotional activities planned [3] - A significant marketing event is scheduled for September 12, 2024, in collaboration with SCHOELLER, and a flagship store for X-BIONIC will open in Shanghai [3] - The company has expanded its dealer network, particularly for HOUDINI, which has seen faster growth in dealer partnerships [4] Group 4: Market Challenges and Opportunities - The overall market is experiencing a decline in customer traffic, estimated at around 20%, but the outdoor industry remains a growth area [4] - The company is strategically balancing the challenges of a weak economic environment with the opportunities presented by the outdoor market's popularity [4] - The company plans to carefully consider various conditions and locations for expansion strategies in response to market dynamics [4]