SIGLENT(SH:688112)2024-08-30 09:58Financial Performance - In the first half of 2024, the company achieved operating revenue of 223.75 million yuan and a net profit attributable to shareholders of 58.44 million yuan, with a net profit of 56.44 million yuan after deducting non-recurring gains and losses [3] - The gross profit margin increased to 62.00%, up 1.04 percentage points year-on-year, reflecting significant improvements in product structure and operational efficiency [4] Product Development - High-end products accounted for over 20% of total sales, driving an average price increase of main products year-on-year [3] - The company launched 4 new high-end products in 2024, contributing to a total of 11 new high-end products since 2020, showcasing continuous innovation [5] - R&D investment reached 43.93 million yuan, a year-on-year increase of 30.55%, representing 19.63% of operating revenue [4] Sales and Marketing - Direct sales revenue grew by 26.24% year-on-year, supported by a comprehensive product matrix and strong demand for high-end products [7] - The company has established subsidiaries in the US, Germany, and Japan, enhancing its global sales channels and reaching over 80 countries [8] Market Strategy - The company is focusing on the developed markets of Europe and North America, where demand is driven by product upgrades, while also targeting emerging markets in Asia, particularly India and Southeast Asia [9] - The competitive advantage in overseas markets is strengthened by a stable channel and brand accumulation, particularly for high-end RF and microwave products [9]