Haixin Foods (SZ:002702)2024-09-06 07:33Group 1: Company Development and Product Strategy - The acquisition of Dong'ou Foods has led to the continuous development of abalone product lines, introducing various high-end abalone prepared dishes and canned products to meet consumer demand for high-quality seafood [2] - The sales channels for abalone products show good synergy with existing channels, allowing for resource sharing and complementary advantages [2] - The company plans to explore and optimize channel strategies for more efficient market penetration and brand promotion [2] Group 2: Financial Management and Risk Control - The company manages distributor payment terms through credit assessments and historical transaction data, adjusting based on market dynamics and distributor credit status [3] - Strict credit control measures are implemented, including regular reviews and risk assessments to mitigate bad debt risks [3] Group 3: Product Expansion and Marketing Strategy - The company plans to introduce seafood barbecue skewers and beef/lamb rolls, leveraging local advantages from its Zhoushan factory to gain a competitive edge in the mid-to-high-end prepared food sector [3] - Online promotion strategies have been optimized, utilizing social media to enhance brand exposure, with significant growth in e-commerce channels, particularly for the "Meiyuan" product [3] - Advertising expenses are increasingly allocated to online media, with online advertising surpassing offline for the first time in the first half of 2024 [3] Group 4: Shareholder Engagement - The company disclosed a share repurchase plan in June 2024, intending to use its own funds to repurchase shares for equity incentives or employee stock ownership plans [3] - As of August 31, 2024, the company has repurchased 7,450,000 shares, accounting for 1.34% of the total share capital, with a total transaction amount of 24,856,960 yuan (excluding transaction fees) [3]