SIGLENT(SH:688112)2024-09-13 07:41Group 1: Market Overview - The global electronic test and measurement instruments market size in 2022 was distributed as follows: Asia-Pacific 36.12%, North America 32.53%, and Europe 23.45% [2] - The company's overseas main business revenue in 2023 was 288.96 million yuan, representing a year-on-year growth of 16.80%, with an increase of 2.29 percentage points compared to the previous year [2] Group 2: Product Competitiveness - The company has a comprehensive product line covering four main electronic test and measurement instruments, with leading domestic performance indicators [3] - High-end products include an 8 GHz bandwidth 12-bit high-resolution digital oscilloscope and a spectrum analyzer with a maximum measurement frequency of 26.5 GHz, showcasing strong competitive advantages [3] Group 3: Sales and Marketing Strategies - In the first half of 2024, the company's sales expenses amounted to 41.51 million yuan, a year-on-year increase of 17.06%, accounting for 18.55% of operating revenue, up by 3.45 percentage points [4] - The company actively participated in various exhibitions to enhance brand awareness and industry influence, thereby expanding market share [4] - Direct sales revenue increased by 26.24% in the first half of 2024, driven by the optimization of the direct sales team and management [4]