Telink Semiconductor(Shanghai) (SH:688591)2024-09-19 08:44Market Overview - The market's overall sentiment has improved compared to the previous year, although it has not met expectations. The first half of 2024 showed significant signs of recovery, with strong overseas demand, particularly in smart home, computer peripherals, and audio sectors [2]. - The company has identified growth areas in smart electronic price tags, smart remote controls, audio, and computer peripherals, with new market entries in the automotive sector, including chips for smart digital keys and battery management systems [2][3]. Product Development - The company has made substantial investments in R&D for automotive applications over the past two years, developing solutions for various uses [3]. - The development of the company's Star Flash products is ongoing, with major technologies already completed and set to be integrated into multi-mode system-on-chip products, although no significant impact on operations is expected in the short term [3]. - The Matter chip is progressing with collaborations with several major overseas clients on specific projects [3]. Audio Products - The company holds a competitive advantage in low-power audio technology, with its low-power audio solutions gaining recognition from many overseas clients. The new generation of audio chips is expected to enhance performance and reduce power consumption [3][4]. - The audio product line is projected to experience significant growth this year, with notable technological advantages in low latency and dual-mode online capabilities [3][4]. Overseas Market Growth - The company has actively expanded into overseas markets, achieving high-speed revenue growth in the past two years. The overseas market is seen as a crucial growth point with substantial potential [4]. - In the low-power wireless connection chip sector, the company ranks highly globally, facing competition primarily from well-known overseas chip companies. The overseas market shows lower sensitivity to sales prices, with competition relying on technological and cost advantages [4].