ON24(US:ONTF)2023-11-08 04:32Prospect Engagement & Data - Paula Price, VP of Network Security at Metropolis, shows high engagement with ON24, indicated by 8 hours and 17 minutes of total engagement time and 374 total touches[3, 6, 101, 123, 125] - Paula Price has attended 4 webinars, watched 7 videos, read 9 documents, and had 1 meeting conversion, indicating a strong interest in ON24's offerings[3, 13, 123] - ON24 collects ~200 data points per attendee, with an average of 50+ professionals per month engaging with ON24 Live Experiences, and a 16% year-over-year increase in attendee engagement[88, 89, 90] Financial & Customer Metrics - ON24's Core Platform ARR was $136.5 million as of Q3 2023[54] - ON24's Non-GAAP Gross Margin was 76% in Q3 2023[54] - ON24 has 1,804 total customers, with 317 customers having >$100K in ARR[55] - 41% of ON24's ARR is in multi-year agreements, and 36% of customers have 2+ products[55] Market & Product Positioning - ON24 estimates a large Total Addressable Market (TAM) of $46 billion[26, 55] - ON24 is focused on companies with >1000 employees, representing 76% of FY22 Core Platform ARR[31, 32] - ON24's platform includes AI/ML-driven personalization through ACE (Analytics and Content Engine), which is currently in beta[11, 110]