PetIQ(PETQ) - 2022 Q4 - Earnings Call Transcript

And if you do get to 32% in 2023, what are you kind of shooting for longer term? Could this be 40% of the product portfolio over time? Just trying to get a sense of how you're thinking about that longer term as well. Elliot Wilbur And I'm curious, you continue to see sort of this trade-down effect as consumers start to tighten the pocketbooks a little bit in terms of at least retail takeaway, not sure how evident that is necessarily on the services side, but certainly seeing higher ticket prices negatively ...