PubMatic(PUBM) - 2023 Q2 - Earnings Call Transcript

Great. Thanks. That's a very detailed answer. Just one follow-up. I'm sure one of the hot topics kind of across the ad tech vendors right now is this move towards attention as the new kind of metric people are looking at for campaign measurement. Just wondering if you guys see a role there for you to play as people move towards attention whether that's sort of just kind of the middleman passing along through the bid stream, or if there's kind of a way you can play in the monetization of that. Going forward, ...