ESTUN AUTOMATION(002747)2024-10-17 10:51Group 1: Market Performance - In the first half of 2024, the company's industrial robot shipment volume increased by approximately 10%, surpassing the industry average growth rate of 5.1% [4] - The main order increments were concentrated in the automotive, electronics, metal processing, and other general industries, benefiting from demand driven by the fruit chain, mobile phones, and AI technology [4] Group 2: Industry Outlook - The domestic macroeconomic improvement and national policies supporting industrial upgrades are expected to stabilize the industrial robot market, leading to a reshaping of the competitive landscape [4] - According to MIR data, the domestic industrial robot localization rate is projected to rise to 50.1% in the first half of 2024, an increase of 5.1 percentage points year-on-year [4] Group 3: Future Demand - The company maintains an optimistic outlook for demand recovery in the second half of the year, particularly in the electronics sector, driven by product iteration and AI applications [5] - Emerging industries such as shipbuilding and steel structures are expected to see significant demand for intelligent welding robots due to automation trends [5] Group 4: Competitive Advantages - The company has a comprehensive industrial chain layout for welding solutions, leveraging advanced welding technology to enhance product applicability and competitiveness [6] - The dual-brand strategy of "Estun + Trio" focuses on high-performance servo systems and motion controllers, aiming to meet various application scenarios [6] Group 5: International Expansion - The company is expanding its global footprint, targeting markets in Europe, America, the Middle East, and South Asia, while developing international standards for product design and manufacturing [7] - An international team has been established to enhance export business and collaborate with local partners to develop market-specific solutions [7]