Hotata(SH:603848)2024-10-30 07:55Group 1: Company Performance - In the first three quarters of 2024, the company achieved a revenue of 1.0689 billion CNY and a net profit of 190.4 million CNY, with a net profit excluding non-recurring gains and losses of 189.6 million CNY [1] - In Q3 2024, the company reported a revenue of 356.4 million CNY and a net profit of 46.9 million CNY, with a net profit excluding non-recurring gains and losses of 46.9 million CNY [1] Group 2: Market Conditions and Strategy - The economic environment in the first three quarters was challenging, with insufficient consumer confidence and unexpected operational pressures impacting revenue and profit [2] - The company aims to maintain strategic focus and leverage marketing and product initiatives while enhancing execution and management [2] Group 3: Sales Channels - The company is committed to a full-channel sales model, with online sales revenue and volume exceeding offline channels [2] - Efforts will continue to deepen traditional dealer channels and expand into underdeveloped markets to improve channel operation quality [2] - Online channels will stabilize traditional e-commerce market share while accelerating penetration into new platforms like Douyin [2] Group 4: Product Development - Sales of smart products account for over 85% of total sales, with ongoing upgrades to meet consumer demands [3] - The company plans to increase promotion of smart lock products, utilizing drying machine channels for expansion [3] Group 5: Profitability and Cost Management - In Q3 2024, there is an upward trend in raw material prices, but the company expects to maintain stable gross and net profit levels through supplier optimization and technical innovations [3] - The company aims to control expenses in Q4 to maintain stable profit margins [6] Group 6: Investor Q&A Insights - The "trade-in" program's progress varies by channel and region due to differing subsidy policies, with online channels showing faster advancement [4] - The company focuses on genuine consumer needs in product development, avoiding false demands [5] - Significant investment in offline channels is planned to enhance efficiency and attract customers through new retail models [8]