EASYHOME(000785)2024-10-31 10:35Group 1: Company Transformation and Strategy - The name change to "居然智家" reflects the company's strategic shift towards digitalization, intelligence, internationalization, and sustainability [1] - Smart home products have become the most important category in the company's retail operations, with a focus on transforming traditional stores into smart home experience centers [1] - As of September 30, 2024, the company has opened 11 smart home experience centers with a total operating area of 443,000 square meters [1] Group 2: Smart Home Service Platform - The "居然智慧家" smart home service platform has rapidly developed, establishing partnerships with over 300 brands and connecting more than 300,000 devices by September 30, 2024 [1] - The company has opened 138 stores across 15 provinces, including 7 integrated stores that combine "people, cars, and homes" [2] Group 3: AI Design Platform - The AI design platform "居然设计家" was co-developed with Alibaba, providing AI design tools and services, achieving an 83% accuracy rate in model judgment [2] - As of September 30, 2024, the platform has 17 million registered users and 36 million design cases [2] Group 4: Sales and Marketing Initiatives - The company aims for a total transaction target of 25.1 billion yuan during the "Double 11" shopping festival, a 20% increase year-on-year [2] - Over 100 popular products will be featured, with 1500 offline events planned across more than 400 stores [2] - The first live broadcast for "Double 11" attracted 5.08 million viewers and generated 11,000 orders [2] Group 5: Government Policy Response - The company actively participates in the national old-for-new policy, organizing promotional activities and collaborating with local governments [2] - During the "Double 11" period, the average transaction volume in stores increased by over 20% [2]