Financial Data and Key Metrics Changes - The company reported net sales of 36.4millionforQ32024,a15.61.5 million from 9.1millionintheprioryear,reflectingsuccessfulproductivityinitiatives[8][28]−Grossmarginincreasedto49.115 million, an increase from the previous estimate of 12million,duetoproductivityinitiatives[8][23]−Thecompanyendedthequarterwithapproximately32 million in cash and cash equivalents, along with an undrawn revolving credit line of $20 million [29] Q&A Session Summary Question: Impact of lost distribution in club and mass channels - Management noted that the softness in sales was due to volume impacts from reduced store selling in club channels and promotional timing variances, but velocity remains strong across channels [32][33] Question: Marketing spend as a percentage of sales and profitability outlook - Management emphasized the importance of balancing marketing investments with profitability goals, aiming for profitability by 2026 while continuing to invest in brand building [36][37][38] Question: Insights on gross margins and structural improvements - Management attributed improved gross margins to better inventory management and renegotiated input costs, indicating a reset at a higher margin level [40][41] Question: Promotional strategies and their effectiveness - Management discussed testing various promotional strategies and noted a significant increase in sales lift from new approaches, with plans to finalize strategies by Q1 2025 [42][44] Question: Performance of Salted Caramel flavor and digital advertising engagement - Management indicated that the Salted Caramel flavor is driving both trial and engagement, with digital marketing initiatives showing promising results [48][49]