Financial Data and Key Metrics Changes - For Q4 2024, net sales were 556million,andadjustedEBITDAwas117 million, both representing an 18% increase year-over-year [30] - Full year fiscal 2024 net sales were just shy of 2billion,up20440 million [36][37] - Gross profit for Q4 was 205million,a3255.97, totaling 41million[40]−Cashflowfromoperationsfortheyearwas200 million, with net debt at $769 million and net leverage at 1.7 times [39] Q&A Session Summary Question: Insights from trial runs for increased marketing spend - Management noted that early results from in-market tests exceeded expectations, indicating readiness for a national campaign [55] Question: Current view on production capacity for fiscal 2025 - Production volumes are expected to be in the mid- to high teens, with existing networks supporting growth into fiscal 2026 and 2027 [59] Question: Changes in revenue growth expectations for fiscal 2025 - Management clarified that the planning process revealed more opportunities, leading to increased optimism for growth [64] Question: Details on first quarter EBITDA expectations - First quarter EBITDA margins are expected to be significantly lower due to increased marketing spend, despite strong sales growth [66] Question: Marketing spend expectations for fiscal 2025 - Marketing spend is expected to be a headwind to margins, particularly in the first half of the year, with a target of high-3s to low-4s percentage of sales [71] Question: Strategies for improving penetration in the convenience channel - Management indicated that the convenience channel represents a small part of the category, with a focus on expanding distribution in existing channels [74] Question: Innovation plans for 2025 - Management discussed ongoing innovation efforts, including new product launches aimed at increasing household penetration and attracting new consumers [95] Question: Pricing plans and inflation impact - A mid-single digit price increase for Premier shakes was implemented, expected to cover inflation, particularly in the powder segment [120][126] Question: Elasticity of demand following price increases - Early indications show modest elasticity, with some consumers trading up to larger pack sizes [130]