2024-11-20 09:21Group 1: Brand Positioning and Strategy - The "Fangchengbao" brand is positioned as BYD's personalized new energy brand, focusing on technology to achieve individual equality and enhance quality of life. The brand has entered its 2.0 development phase, expanding its product line to meet diverse consumer needs [2]. - BYD's overall intelligent vehicle strategy aims to redefine smart cars by integrating user needs and industry demands, moving beyond traditional definitions of automotive intelligence [3]. Group 2: Technological Innovations - BYD has introduced the "Xuanji" architecture, a pioneering intelligent integration framework that enables vehicles to possess advanced perception, centralized thinking, precise control, and collaborative execution capabilities [3]. - The company launched the "Xuanji AI" model, the industry's first dual-cycle multimodal AI, which applies artificial intelligence across all vehicle domains, covering over 300 scenarios and enabling continuous evolution of vehicle intelligence [3]. Group 3: Market Expansion and Product Launches - BYD's premium brand "Dengshi" officially entered the Thai market in November 2024, marking its fourth market in the Asia-Pacific region after Hong Kong, Cambodia, and Singapore. The "Dengshi D9" will be launched in Thailand, featuring a length of over 5.25 meters and a maximum power of 275 kW [3]. - The "Ocean Network," established three years ago, has attracted over 3.5 million users and is recognized for its rapid growth in the industry [4]. Group 4: Product Performance and User Experience - The "Song PLUS DM-i," equipped with DM-i super hybrid technology, has been the best-selling plug-in hybrid SUV for 35 consecutive months, earning the title of 2023 compact SUV sales champion with nearly 1.2 million users [4]. - The "Haiyan 07EV," the first model on the e-platform 3.0, features innovative fast-charging technologies, providing users with a comprehensive fast-charging experience across various scenarios [4].