银发经济催化，心脑血管健康保健食品需求渐增

Summary of the Conference Call on China's Brain Blood Vessel Health and Health Food Industry Industry Overview - The conference focuses on the development of China's brain blood vessel health and health food industry, driven by an aging population and declining consumer health awareness [1][2][3] - The industry is expected to grow rapidly due to policy support and increasing awareness of cardiovascular disease prevention among residents [1][2] Key Statistics - The number of new blood vessel disease patients in China is approximately 3.3 billion, with 2.45 billion suffering from high blood pressure and 45.3 million from external artery disease [2] - Cardiovascular diseases accounted for 48.0% and 45.86% of deaths in rural areas in 2020, indicating a higher mortality rate compared to urban areas [2] Market Size and Growth - The market size of the Chinese health food industry grew from 14.3 billion yuan in 2019 to 15.8 billion yuan in 2023, with expectations to reach 19.1 billion yuan by 2028 [7] - The health food market for middle-aged individuals reached 1.12 billion yuan in 2023, while the market for seniors reached 4.7 billion yuan [7][8] Consumer Trends - Increased awareness of cardiovascular disease prevention is driving demand for health food products, particularly among the elderly and middle-aged populations [7][8] - The elderly are increasingly seeking dietary solutions to prevent and improve cardiovascular health, stimulated by economic policy support [8] Regulatory Environment - The health food industry in China has undergone significant regulatory changes since 1987, leading to improved safety and effectiveness standards [5][6] - The industry operates under a dual registration system, differentiating health food from regular food and pharmaceuticals [4][5] Competitive Landscape - The health food industry is characterized by intense competition and product homogenization, with a low concentration of market players [12][13] - Companies that innovate and effectively control costs are more likely to gain market share [13][14] Product Insights - Key ingredients in health food products include ginseng, huangqi, jianghuang, and hawthorn, which are effective in managing blood pressure, blood fat, and blood sugar levels [3][4][9] - The gross profit margin for health food products exceeds 40%, with a sales cost ratio above 20%, indicating a lucrative market [10] Conclusion - The health food market in China is poised for growth, driven by demographic trends, increased health awareness, and regulatory improvements [1][7][8] - Companies need to focus on product innovation and effective marketing strategies to capture the growing demand for cardiovascular health solutions [13][14]