二次元谷子经济专家会

Summary of Conference Call on the "Guzi" Market Industry Overview - The discussion revolves around the emerging "Guzi" market, which is a subcategory of the broader collectible and toy industry, particularly focusing on products derived from anime, games, and other IPs [1][2][3]. Key Points and Arguments 1. Definition and Concept of Guzi: - Guzi is a term derived from Japanese, meaning "good" and refers to collectible products based on content IPs from anime, games, and films. It differs from traditional figures and collectibles [1][2]. 2. Market Growth and Trends: - The Guzi market has seen significant growth, with estimates of its size ranging from 600 to 800 billion CNY, potentially reaching up to 1 trillion CNY when including secondary market sales [7][8]. - The market is expected to grow at least twofold compared to the previous year, driven by increased demand and supply dynamics [8]. 3. Consumer Demographics: - The primary consumer demographic for Guzi products is younger individuals aged 12 to 22, including middle and high school students, with a slight female skew [5][6]. - This demographic is distinct from traditional collectible markets, as Guzi appeals to a broader audience that includes those not typically engaged with collectible toys [5]. 4. Comparison with Traditional Collectibles: - Guzi products are generally more affordable, with prices ranging from 15 to 30 CNY for domestic products and 30 to 60 CNY for imported items, making them accessible to a wider audience [2][12]. - The market is characterized by a higher SKU count compared to traditional collectibles, leading to greater trading activity and consumer engagement [11]. 5. Market Dynamics and Supply Chain: - The supply chain involves multiple players, including IP holders, licensing companies, and manufacturers. Major players in the licensing space include Lingbang and Mumianghua, which manage popular IPs [15][17]. - The production process is relatively quick, with products typically taking 1-3 months from design to market, depending on the complexity [31]. 6. Retail Landscape: - There is a notable increase in the number of Guzi retail stores, with many shopping malls creating dedicated sections for these products. This trend is expected to continue as demand grows [13][14]. - Major retail players are adapting their product offerings to include Guzi items, indicating a shift in consumer preferences [6][22]. 7. Investment Opportunities: - The Guzi market presents various investment opportunities, particularly in companies that have strong IP portfolios and production capabilities. Companies like Kaipiao and Yaoji are highlighted as stable investment options due to their established market presence [35][36]. 8. Challenges and Market Saturation: - Despite the growth, there are concerns about market saturation, especially with many new entrants in lower-tier cities. This could lead to a shakeout in the market as supply may outstrip demand [33]. Additional Important Insights - The Guzi market is heavily influenced by trends in anime and gaming, with popular titles driving consumer interest and sales [3][4]. - The secondary market for Guzi products is thriving, with significant trading activity observed, particularly in urban areas [9][10]. - The competitive landscape is evolving, with established players adapting to include Guzi products in their offerings, while new entrants are also emerging [20][21]. This summary encapsulates the key insights from the conference call regarding the Guzi market, highlighting its growth potential, consumer demographics, and investment opportunities while also addressing challenges within the industry.