宠物市场规模突破3000亿-宠物白皮书看点分析

Key Points Summary Industry Overview 1. Market Size and Growth: The Chinese pet market reached 300 billion yuan in 2024, growing 7.5% year-on-year, surpassing the previous year's 3% growth rate. [doc id='1'] 2. Market Segmentation: The dog market was valued at 155.7 billion yuan, while the cat market reached 144.5 billion yuan. [doc id='2'] 3. Consumer Spending: The average annual spending on dogs was 2,961 yuan, and on cats was 2,020 yuan. [doc id='3'] Brand Performance 4. Domestic Brands: Domestic pet food brands gained significant market share, particularly in the cat food segment. The proportion of dog and cat owners purchasing only domestic brands reached 33% and 35%, respectively. [doc id='4', '5'] 5. Competitive Landscape: In the dog food market, foreign brands still held a larger share, but the cat food market was dominated by domestic brands. [doc id='8'] Consumer Behavior 6. Price Sensitivity: Consumers showed increased price sensitivity, with some switching to more affordable domestic brands. [doc id='9'] 7. Product Preferences: Consumers valued product palatability, traceable ingredients, and special functional needs. [doc id='15'] Pet Services 8. Pet Medical Services: Satisfaction with pet medical services decreased to 66.2%, reflecting concerns about high prices, lack of transparency, and irregular charges. [doc id='6', '14'] 9. Hospital Operations: Chain pet hospitals had advantages in operational management, including strict process separation and standardized operations. [doc id='16', '17', '18'] Future Trends 10. Young Consumers: Young consumers, especially Generation Z, had a significant impact on the pet market, accounting for 66.8% of the total. [doc id='11', '12'] 11. Supply Chain: Efficient and stable supply chains were crucial for small, independent pet medical stores. [doc id='20'] 12. Industry Growth: The pet industry's future growth was driven by the rise of young consumers, the acceleration of domestic substitution, and improved supply chain efficiency. [doc id='21']