CENTURY HUATONG(002602)2024-12-06 11:21Company Overview - Century Huatong Group Co., Ltd. held an investor relations event on December 5, 2024, in Beijing [3] - The event was attended by various investment firms, including Tianfeng Securities, QuanGuo Fund, and Everbright Yongming [3] - The company's subsidiary, DianDian Interactive, was the main focus of the event [3] DianDian Interactive's Business and Strategy - DianDian Interactive joined Century Huatong in 2018 and has since established a self-developed and publishing system [3] - The company focuses on three main game categories: SLG, casual, and card games [3] - DianDian Interactive has a team of approximately 1,500 people, primarily focusing on SLG and casual games [3] - The company aims to incubate more products and achieve breakthroughs in both domestic and international markets [3] Game Performance and Future Outlook - The game "Endless Winter" has been performing exceptionally well, with its revenue continuously hitting new highs [4] - DianDian Interactive aims to make "Endless Winter" a product with a lifecycle of over 10 years [4] - The company's casual game "Family Farm" series has been operating for over 14 years and continues to show year-on-year growth [4] - "Whiteout Survival" has been online for two years, while the domestic version of "Endless Winter" has been online for less than a year, with rapid growth in domestic revenue [4] Industry Trends and Competitive Landscape - The SLG category is showing a trend towards casualization, with casual games having a higher revenue ceiling [4] - The market is becoming more challenging for user acquisition, leading to a focus on lighter packaging and user re-screening [4] - DianDian Interactive has been successful in the SLG category due to its willingness to experiment and continuously explore its boundaries [6] - The company believes that the combination of light gameplay and heavy monetization is a trend in mid-to-heavy game development [4] Product Development and Innovation - DianDian Interactive has been continuously testing and refining its game themes, with the ice survival theme being a result of extensive data testing [7] - The company is exploring new game types, such as 3D SLG on mini-program platforms, which has been a new experience for domestic users [7] - DianDian Interactive is also experimenting with AI in various aspects of game development, including localization, customer service, and code integration [8] Market Expansion and User Demographics - DianDian Interactive's business network covers multiple regions, including the US, Europe, the Middle East, and Southeast Asia [8] - The company aims to increase penetration in different countries [8] - The user demographics for "Endless Winter" are similar both domestically and internationally, with a focus on mid-tier users and higher DAU [8] Operational Strategies and Challenges - DianDian Interactive adopts a "small steps, fast iteration" approach to product development, which has contributed to its success [8] - The company is cautious about the domestic market, as not all successful overseas products perform well in China [8] - The integration of different teams, such as SLG and casual game teams, is challenging due to differing perspectives [8] Future Plans and Expectations - DianDian Interactive plans to launch a new game overseas next month [8] - The company is considering expanding into new countries and increasing its presence in existing markets [8] - DianDian Interactive is also exploring the potential of mini-program platforms and the use of AI to enhance game development efficiency [8]