OKE(688308)2024-12-10 08:41Group 1: Industry Response and Market Outlook - The company is currently in a golden phase of domestic import substitution and overseas export replacement for CNC tools, continuously breaking through key technologies for high-end tools and increasing market share of imported tools [4] - The company anticipates that national policies promoting equipment upgrades and consumption will positively impact the economy and market in the coming year, positioning the company to benefit from downstream processing recovery [5] - The domestic market's reliance on imported tools is decreasing, with the share of imported tools in total consumption continuously declining [7] Group 2: Product Strategy and Development - The company is focusing on high-end product development by aligning with mainstream foreign brands and customizing tools for specific industry applications [10] - The company has released over 2,200 new types of hard alloy tools in the first half of the year, with strong market demand and order status [14] - The company aims to enhance its competitive edge by improving product performance in terms of stability, lifespan, and precision, particularly in comparison to European and American products [7] Group 3: Sales and Distribution Strategy - The company has established service centers across multiple regions to enhance technical support and customer service, increasing the number of application engineers to better meet client needs [12] - Overseas sales revenue reached 166 million yuan in the first three quarters, with CNC tool exports accounting for approximately 140 million yuan, indicating a trend towards high-end product development [8] - The company plans to establish a subsidiary in Europe to expand its market reach and improve local market penetration [8] Group 4: Future Development Strategy - The company emphasizes market orientation and innovation as core principles for future development, focusing on independent research and development to upgrade existing products and expand product applications [15] - The company aims to create value for customers by addressing their pain points and challenges, while also enhancing its brand influence and overall market presence [15]