冰雪经济之旅游、运动

Summary of Conference Call on Ice and Snow Economy and Tourism in Harbin Industry Overview - The discussion focuses on the tourism industry in Harbin, particularly in the context of the ice and snow economy, which has gained significant attention following a recent implementation plan by the National Development and Reform Commission aimed at revitalizing the Northeast region's economy [1][2]. Key Points and Arguments - Tourism as an Economic Pillar: Currently, tourism in Heilongjiang, Jilin, and Liaoning contributes approximately 5% to the GDP, indicating that it has not yet become a substantial economic pillar for these regions despite recent growth [2]. - Visitor Statistics: In 2023, Harbin received 135 million visitors, a year-on-year increase of over 140%. The total tourism revenue reached around 160 billion to 170 billion yuan, reflecting a growth of over 200% compared to 2021. However, compared to 2019, the revenue growth was only about 7.4% [3]. - Average Spending: The average spending per visitor has decreased from over 1,600 yuan in 2019 to around 1,200 yuan in 2023, indicating a decline in per capita tourism expenditure despite an increase in visitor numbers [4][30]. - Economic Downturn Impact: The economic downturn has significantly affected tourism, leading to shorter decision-making times for travel and a noticeable trend of consumption downgrade among tourists [5]. - Demographics of Tourists: The majority of visitors are aged between 18 to 50, with 72% of them staying overnight. The average length of stay is between two to three days [6][7]. - Popular Attractions: Free attractions such as Central Street and St. Sophia Cathedral are among the most visited, while paid attractions like Binhe Avenue have higher entry fees [8][9]. Additional Insights - Local Preferences: The primary source of tourists remains local residents, with significant interest from nearby provinces and major cities like Beijing and Shanghai [8][9]. - Entertainment Spending: A large portion of entertainment spending is directed towards bathing centers, indicating a shift in leisure preferences [9]. - Government Policies: The government has implemented various policies to support tourism, including subsidies for ticket prices and transportation, although the effectiveness of these measures varies between Heilongjiang and Jilin [12][14]. - Investment Climate: The investment landscape for tourism is challenging, with many projects struggling to break even. The focus has shifted from real estate-driven tourism to more sustainable models led by state-owned enterprises [20][21]. - Digital Influence: The rise of social media and short video platforms has significantly influenced tourism trends, with platforms like Douyin (TikTok) becoming crucial for marketing and attracting visitors [36][37]. Conclusion - The tourism industry in Harbin is experiencing growth in visitor numbers but faces challenges related to average spending and economic conditions. The local government is actively working to enhance the tourism experience and attract more visitors through targeted policies and marketing strategies. However, the overall economic impact of tourism remains limited, and further efforts are needed to solidify its role as a key economic driver in the region [2][5][12].