SNW(SH:600628)2024-12-17 07:35Group 1: Business Strategy - The company will focus on three main business segments: retail, traditional Chinese medicine, and hotel services [6] - In the retail sector, the company aims to optimize store layouts, track consumer trends, and enhance overall operational efficiency [6] - The company plans to expand its self-operated store project "New Ding Ji" and strengthen its chain operation system [6] Group 2: Targeting Gen Z Consumers - The company intends to attract foot traffic and enhance popularity by creating a two-dimensional cultural atmosphere in traditional malls [6] - Introducing two-dimensional culture can effectively stimulate the consumption willingness of this demographic, thereby increasing sales [6] - The transformation will help the mall stand out among competitors, creating a unique brand image and cultural characteristics [6] Group 3: Brand Image and Market Positioning - The introduction of two-dimensional culture will rejuvenate the brand image, making it more youthful and fashionable [6] - The mall aims to become a popular destination for two-dimensional culture enthusiasts, enhancing its visibility and influence through word-of-mouth and social media [7] - This strategy is expected to attract more potential consumers and increase foot traffic [7]