TD Online(SZ:002995)2024-12-17 10:02Company Overview - Tian Di Online was established in 2014, focusing on providing comprehensive internet marketing services for enterprise clients. The company has served over 170,000 clients and has accumulated extensive media resources [2][3]. - The company offers a one-stop service capability that includes video creativity, shooting, broadcasting, live operation, and brand incubation, tailored to client needs [2]. Recent Developments - The company is deepening its digital content services and exploring new business models in areas such as digital humans, XR live streaming, and AI applications [3]. - Tian Di Online has launched the "Metaverse Roadshow Center" in collaboration with Securities Daily, providing a tech-enhanced environment for corporate events [3]. Acquisition of JiaTou Group - Tian Di Online is acquiring 100% of JiaTou Group, an internet marketing technology service provider, to enhance its client and media resources, as well as technical capabilities [5][9]. - The acquisition will be financed with 60% of the transaction value paid in shares and 40% in cash, with plans to raise additional funds from up to 35 specific investors [9]. Strategic Benefits - The acquisition will allow Tian Di Online to leverage JiaTou Group's existing large client base, including major companies like Alibaba and Meituan, to expand its digital marketing services [7]. - JiaTou Group's advertising trading system, which utilizes advanced data analysis and machine learning, will enhance Tian Di Online's marketing capabilities and improve advertising effectiveness [5][7]. Market Position and Future Plans - The transaction is expected to improve Tian Di Online's revenue scale and profitability, enhancing its market competitiveness [5]. - Post-acquisition, both companies will share their R&D capabilities and sales networks to explore new intelligent marketing products, extending their service offerings [7].