CENTURY HUATONG(002602)2024-12-18 10:05Group 1: Company Overview - Shengqu Games is a leading global internet game developer, publisher, and operator, known for its strong operational capabilities [2] - The company has launched and operated numerous popular PC games, including "Legend of Blood," "Legend World," and "Dragon Valley" [2] - In the mobile gaming sector, Shengqu has successfully released self-developed titles such as "Legend of Blood Mobile" and "Dragon Valley Mobile" [2] Group 2: Market Insights - The current market size for "Legend" is stable, with the game being likened to a "lipstick economy," which has a low entry barrier and is relatively inexpensive compared to other entertainment options [3] - The private server market for "Legend" accounts for approximately 30% of the overall market, with over 100,000 practitioners involved [5] Group 3: Product Strategy - The short-term strategy focuses on reviving user interest in core IPs through nostalgia-driven marketing, particularly for "Legend" and "Dragon Valley" [3] - Future product strategy will primarily revolve around MMO products, with plans to deepen the core IP product matrix [3] Group 4: AI and Innovation - Shengqu is actively utilizing AI in various areas, including game development, data analysis, customer service, and quality assurance [3] - The company has established an AI studio to enhance its capabilities in these domains [3] Group 5: Organizational Structure - Shengqu employs a flat management structure, having streamlined from seven game studios to five, with approximately 1,200 employees [3] - The company has initiated a talent development program named "Star Talent Cultivation Project" aimed at building a robust talent pipeline [3] Group 6: Collaboration and Partnerships - The company evaluates collaboration opportunities with Tencent based on specific product needs and its understanding of its own IPs [5]