Group 1: Company Overview and Product Strategy - The company focuses on a diverse range of products including flavoring agents, sweeteners, acidity regulators, functional feed additives, nutritional feed additives, and enzymatic protein feed materials, covering markets such as pigs, ruminants, poultry, aquaculture, and pets [2][3]. - The company has established a competitive advantage in pig products, with high customer recognition for flavoring agents, attractants, acidity regulators, and enzymatic protein products [2][3]. - The company is expanding its product strategy to include ruminants, particularly in the dairy sector, while exploring opportunities in beef and sheep markets [2][3]. Group 2: International Market Development - The company adheres to an internationalization strategy, implementing a "go out, invite in" approach to market development, providing comprehensive services to overseas distributors and customers [3][4]. - In 2024, the company plans to participate in influential international livestock exhibitions to expand its international marketing channels and enhance its global market image [3][4]. - The company aims to strengthen its international market presence along the "Belt and Road" initiative, increasing its influence and market position [3][4]. Group 3: Business Performance and Market Trends - In 2024, the company is focused on market, customer, product, and talent development to drive sustainable growth, emphasizing a customer-centric VCS marketing model [4][5]. - The company is committed to product innovation, enhancing its R&D capabilities, and collaborating with educational institutions for product validation [4][5]. - Despite facing uncertainties, the company maintains a focus on customer needs and aims to mitigate risks through flexible sales strategies and continuous product development [5][6]. Group 4: Industry Outlook and Opportunities - The global feed production reached 1.29 billion tons in 2023, with China's feed production accounting for over 20% of the global total at 322 million tons [6][7]. - The company’s products align with the trend towards efficient, resource-saving, environmentally friendly, and safe modern animal husbandry practices [6][7]. - The company is well-positioned to capitalize on the growing demand for protein feed materials in China, which is heavily reliant on imports [5][6]. Group 5: Customer Base and Sales Model - The company serves a diverse customer base, including large feed enterprises, small and medium-sized feed companies, and major breeding groups [7]. - The sales model primarily involves direct sales to large and medium-sized customers, supplemented by a distribution model for smaller clients [7]. - The company implements differentiated credit policies to manage accounts receivable and mitigate credit risk [7].
美农生物(301156) - 上海美农生物科技股份有限公司投资者关系活动记录表