Group 1: Sales and Market Strategy - The company emphasizes enhancing gifting scenarios by integrating holidays into consumption nodes, providing consumers with tailored gifting solutions that add emotional value [2] - For the brand "Jin San Ta," the company remains confident in the consumer market for 2025, planning to strengthen brand promotion and increase market share [2] - The "Jin Can Wang" business is positioned as a leading online platform for silk industry electronic contract trading, aiming to create a comprehensive digital service platform [2] Group 2: Production and Supply Chain - Since 2019, the company has invested over 100 million yuan in overseas supply chain development, implementing strategies to promote overseas factories and develop cooperative factories in Southeast Asia [2] - The company operates 5 overseas factories, with a projected capacity of 8-9 million pieces, accounting for over 40% of total production capacity [2] Group 3: Export and Product Trends - The company's export products mainly consist of silk products, fabrics, and garments, with export proportions of 10%, 10%, and 80% respectively [3] - The gross profit margin of foreign trade orders is expected to be higher than the previous year due to the depreciation trend of the RMB [5] - The "Jin San Ta" brand has shown strong sales growth, particularly in silk knitted products, appealing to consumers in first- and second-tier cities [5]
嘉欣丝绸(002404) - 2024年12月23日投资者关系活动记录表