North America Internet_ Internet Traffic Trends Analysis_ Positive for META, DASH, GOOGL, Z, GDDY; Broader Social Engagement and eCom Traffic Mixed

Summary of Key Points from the Conference Call Industry Overview - The report focuses on the North American internet industry, highlighting trends in website traffic and app usage across various companies, including META, Amazon (AMZN), DoorDash (DASH), Google (GOOGL), and GoDaddy (GDDY) [2][16][21]. Core Insights 1. Website Traffic Trends: - November U.S. web traffic growth showed a positive inflection of +7% Y/Y after three months of declines [2]. - eCommerce web traffic remained mostly negative, with Amazon's traffic declining by 5% Y/Y, eBay's by 1% Y/Y, and Wayfair's by 18% Y/Y [4][16]. 2. App Usage Trends: - META's core apps saw a +3% Y/Y increase in Monthly Active Users (MAUs), with Instagram's minutes per DAU rising for the second consecutive month [2]. - DoorDash's U.S. app MAU growth accelerated to +11% Y/Y [2]. - Amazon's global app MAUs grew by +4% Y/Y, while Temu's global app MAUs surged by +145% Y/Y [4]. 3. Social Media App Performance: - META accounted for 4 of the top 25 downloaded apps in November, with Threads experiencing a download growth of +102% Y/Y despite falling to 3 in rankings [2]. - TikTok's downloads fell by -42% Y/Y, and it dropped to 9 in the rankings [22]. 4. Search Engine Market Share: - Google's global search engine market share improved by ~70bps M/M to 90.0%, with U.S. share rising by +170bps M/M to 90.4% [17]. - Bing's web UVs rose by +32% Y/Y, although it remains significantly smaller than Google's user base [17]. 5. Online Travel and Autos: - Booking.com and Airbnb reported MAU growth of +10% and +11% Y/Y, respectively, while Carvana's U.S. web traffic grew by +21% Y/Y [18][20]. - Vrbo's app downloads rose by +5% in November, marking the seventh consecutive month of positive growth [19]. Additional Noteworthy Points - SMB Servicers: GoDaddy's U.S. traffic growth accelerated to +7% Y/Y, while Wix's traffic declined by -1% Y/Y [6]. - Online Dating Trends: Tinder's global MAUs declined by -11% Y/Y, while Hinge's MAUs grew by +29% Y/Y [7]. - App Engagement: Instagram's engagement was approximately 60 minutes per day, compared to TikTok's ~91 minutes, indicating potential for increased usage [13]. Conclusion - The North American internet industry is experiencing mixed trends, with some companies like META and DoorDash showing positive growth, while others in eCommerce face challenges. The search engine market remains dominated by Google, and there are signs of recovery in online travel and auto sectors.