三夫户外(002780) - 2024年12月25日投资者关系活动记录表

Group 1: Company Overview - The company's brand revenue for the first nine months of 2024 reached 15,862.11 million yuan, a year-on-year increase of 32.33% [2] - The total revenue from the three brands, X-BIONIC, MYSTERY RANCH, and DANNER, amounted to 7,556.57 million yuan, with a year-on-year growth of 22.92% [2] - The company plans to continue its strategy of self-owned brands and exclusive agency brands, focusing on the development of X-BIONIC through both direct sales and distribution channels [2] Group 2: Store and Sales Performance - Currently, X-BIONIC has 53 offline stores nationwide, including 24 brand stores (20 direct-operated and 4 distributors) and 29 collection stores [2] - The average monthly sales per mature single-brand store of X-BIONIC is around 800,000 to 1,000,000 yuan [7] - The company plans to open 10-15 new X-BIONIC single-brand stores in 2024, expanding into more cities and high-end commercial areas [6][7] Group 3: Product and Market Strategy - X-BIONIC's product sales are primarily in clothing, with a 70% share in outer and mid-layers and 30% in base layers [7] - The brand's pricing ranges from 3,000 to 5,000 yuan, with a focus on maintaining high price control and minimal discounts [2][7] - CRISPI, as an exclusive agency brand, targets outdoor enthusiasts with a focus on functionality, achieving an annual growth rate of 20%-30% [7] Group 4: Future Outlook - If X-BIONIC's single-brand sales reach 1 billion yuan, the expected net profit margin could be maintained between 10% and 15% [7] - HOUDINI, another brand under the company, is rapidly developing in China, with positive feedback from upcoming seasonal product launches [7]