Summary of Conference Call Records Company Overview - Company: Bojie Co., Ltd. (博杰股份) - Industry: Automation Testing Equipment - Key Clients: Apple, Microsoft, Amazon, Google - Business Segments: Consumer Electronics, AI Server, Automotive Electronics Core Insights and Arguments 1. Market Position: Bojie is a leader in the automation testing equipment sector, serving high-quality clients in consumer electronics and AI server industries. The company has made significant advancements in optical testing, particularly in vehicle camera testing technology, with substantial order income expected by 2025 [1][1][1]. 2. Automotive Electronics Growth: The automotive electronics segment has seen a breakthrough, with total orders nearing 200 million yuan, doubling from previous years. The company has identified at least 20 automotive electronic terminal products for future expansion [1][1][1]. 3. AI Server Business: The AI server segment has stabilized, contributing approximately 20% to total revenue since 2020. The company has established a production base in Mexico to cater to key clients in the US and Mexico [1][1][1]. 4. Acquisition Strategy: The recent acquisition of Zhuhai Guanghao Jie, a leader in optical testing equipment, will enhance Bojie’s technology and market coverage. The company has acquired 25% of the shares, gaining 62% voting rights for direct consolidation [1][1][1]. 5. Revenue Projections: If the acquired company achieves 150 million yuan in revenue next year, Bojie plans to acquire an additional 14% of shares. The expected revenue for the next two years is promising [1][1][1]. 6. Order Growth: The automotive electronics segment's order growth is attributed to product diversification and client breakthroughs, with significant demand expected in camera technology upgrades [2][2][2]. 7. Consumer Electronics Focus: The main growth drivers in consumer electronics will continue to be technology upgrades in the Apple supply chain and camera module testing needs [2][2][2]. 8. MR Product Revenue: The company has been providing RF and acoustic testing equipment to Google and Apple, generating annual revenue of several tens of millions [2][2][2]. 9. Market Trends: The industry is shifting from single-station equipment to integrated line delivery, which will enhance market share and competitiveness for companies with such capabilities [2][2][2]. 10. Optical Testing Demand: Optical testing is expected to dominate future demand, particularly in imaging and visual applications, with the company increasing investments in this area [2][2][2]. Additional Important Insights 1. Client Relationships: Maintaining relationships with major clients is a key strategy for Bojie, which has historically focused on large consumer electronics brands [2][2][2]. 2. International Expansion: The company has established branches in Vietnam, Mexico, and the US to enhance customer proximity and supply chain security, although it remains cautious about resource allocation in these regions [3][3][3]. 3. Impact of Apple’s Product Cycles: The revenue impact from Apple’s product updates varies based on the specific components involved, with a focus on maintaining and upgrading existing equipment rather than new demand [4][4][4]. 4. Future of Semiconductor and Passive Components: The semiconductor and passive components business is seen as a second growth curve, with significant potential for domestic market expansion due to the need for local alternatives to imported products [19][19][19]. 5. Market Dynamics: The passive components market is experiencing rapid growth, driven by domestic replacements and issues with foreign suppliers [22][22][22]. 6. Server Market Collaboration: Bojie collaborates with Huawei in the server market, particularly in board-level testing [27][27][27]. 7. Revenue Stability: Revenue from major clients like Amazon and Microsoft is expected to remain stable, with potential for growth due to shared technology applications across different product lines [29][29][29]. 8. Competitive Landscape: The server testing market has relatively small competitors, with no dominant players, allowing Bojie to leverage its technology and client relationships for growth [31][31][31].
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