Group 1: Partnership with AppLovin - The partnership with AppLovin dates back to 2017-2018, focusing on programmatic advertising and e-commerce [2] - AppLovin aims to expand its market presence in Greater China through a partnership model, with the company as its first e-commerce agent [3] - The collaboration is characterized by a non-competitive relationship, allowing both parties to benefit from shared resources and client bases [3] Group 2: E-commerce Advertising Budget Insights - The majority of new advertising budgets in e-commerce are not being reallocated from major media but are independent growth [4] - E-commerce advertising budgets are primarily aimed at stimulating repeat purchases rather than acquiring new customers through major media [4] - The growth in e-commerce advertising budgets indicates a healthy, independent increase rather than a zero-sum game with major media budgets [4] Group 3: Financial Impact and Future Projections - As the first domestic agent for AppLovin, the company expects to increase market share and revenue through this partnership [5] - AppLovin has limited the number of agents in Greater China to maintain the scarcity of qualified agents and ensure healthy profit margins [5] - The partnership is expected to enhance the company's programmatic advertising capabilities and overall revenue through a tiered commission structure [5]
易点天下(301171) - 301171易点天下投资者关系管理信息20250106