Company Overview - Founded in 2009, the company focuses on "creative industrialization" and aims to "inspire personal growth" by integrating quality copyrights from literature, social sciences, and children's fields to provide premium content primarily in book form [2]. - The main business segments include physical book operations, digital content, copyright management, and new media [2]. Growth Drivers - The company plans to leverage the "Reader Method" to enhance the quality of copyrights and improve marketing ROI. In 2024, it launched four works by Yu Hua and new titles from Haruki Murakami and Mo Yan [2]. - Future strategies include optimizing sales channels, increasing talent development, and integrating 5S management into daily operations to boost overall efficiency [2]. Inventory Management - To address the increase in inventory impairment provisions, the company will integrate its existing information systems with business flows for deeper data mining on upstream copyrights and improve decision-making sensitivity to market changes [2]. - Enhanced data management will be implemented for downstream warehousing, logistics, and sales platforms to better control logistics costs, reduce inventory risks, and improve turnover efficiency [2]. Classic Public Domain Works - Since 2018, the company has been producing the "Three Circles" series of classic books, focusing on identifying and redesigning classic works with significant sales potential based on a deep understanding of the products and precise reader demand [3].
读客文化(301025) - 301025读客文化投资者关系管理信息20250109