
Financial Performance - In 2024, the company expects a net profit attributable to shareholders of between 5.2 billion and 5.5 billion CNY, doubling year-on-year [1] - The estimated net profit for Q4 2024 is approximately 1.9 billion to 2.2 billion CNY, showing significant year-on-year growth and nearly doubling quarter-on-quarter [1][2] Market Dynamics - The demand for LCD TV products surged due to the "trade-in" policy in mainland China and promotional activities in overseas markets, leading to increased shipment volumes and stabilizing prices [2] - In Q4 2024, the company shipped over 40 million flexible AMOLED panels, showing significant quarter-on-quarter growth and continuous improvement in product structure [2] Industry Trends - Global TV panel shipments and area are expected to grow in 2024, with a peak demand in Q2 driven by overseas sports events and a resurgence in the mainland market in Q4 due to subsidies [3] - By December 2024, some large-size LCD TV product prices began to rise, with mainstream sizes experiencing price increases in January 2025 [3] Production and Depreciation - The overall depreciation for 2024 is expected to increase slightly due to new production lines and the expiration of mature line depreciation [6] - From 2024 to 2025, depreciation is anticipated to remain stable, with a potential decrease starting in 2026 [6] New Business Developments - The company is actively pursuing perovskite solar cell technology, achieving a sample with an industry-leading conversion efficiency in 2024 [7] - The "AI+" strategy has been launched to enhance production, product innovation, and management efficiency [7]