Group 1: Key Focus Areas for 2025 - The company will continue to optimize product lines, enhance product planning capabilities, and accelerate new product launches and store upgrades [1] - Emphasis on improving retail channel profitability through better resource allocation and promotional policies [1] - Internal management reforms aimed at cost reduction and efficiency improvement to enhance gross margin and profitability [1] Group 2: Retail Channel Development Strategies - The company is committed to deepening retail store channels to ensure stable business growth and profitability [1] - A comprehensive marketing system covering retail, e-commerce, home decoration, and engineering will be developed [1] - Focus on product structure adjustments and refined operational management to enhance store performance and consumer experience [1] Group 3: Overseas Market Expansion Plans - Continued investment in talent and product resources for overseas markets, with tailored market strategies for different regions [2] - Establishing partnerships with local distributors to accelerate the development of specialty stores [2] Group 4: Impact of Trade-in Subsidy Policy - The implementation of the trade-in subsidy policy has stimulated home furnishing consumption, particularly benefiting online platforms [2] - The policy has positively influenced product sales structure and the penetration rate of smart toilets [2] - Increased focus on compliance with the subsidy policy to enhance industry standards and concentration [2]
箭牌家居(001322) - 001322箭牌家居投资者关系管理信息20250121