Pricing Strategy - The brand "Shuihai'er" will maintain its current pricing strategy while conducting moderate promotions based on market conditions to avoid excessive discounts [3] - The overall pricing strategy remains focused on brand positioning, with slight adjustments based on market sales and promotional activities [3] Product Development - Continuous product upgrades and style focus have been completed for "Shuihai'er," with an emphasis on enhancing product quality and functionality [3] - The 2025 autumn/winter collection for "Hush Puppies" features a more focused American casual style, with improved fabric functionality and comfort [4] Brand Promotion - "Shuihai'er" is investing in brand promotion, with advertising campaigns launched in 28 cities to enhance brand awareness and reputation [4] - The company aims to collaborate with quality partners to promote the development of the "Shuihai'er" brand [4] Business Expansion - The company plans to further develop the "Hush Puppies" brand through product upgrades, brand image renewal, and marketing promotions [3] - The existing children's clothing segment will maintain brand positioning and profit margins while improving store efficiency [3] Core Competencies - The company boasts over 30 years of experience in design, operation, and sales, establishing a strong design and research capability [4] - A multi-brand operation strategy allows for flexibility in resource allocation and market adaptation, catering to diverse consumer needs [4] Dividend Policy - The company intends to maintain a relatively stable dividend ratio, with potential increases as profitability improves and without major capital expenditures [5] Market Trends - Shopping centers offer a comprehensive consumer experience, posing a challenge to traditional department stores, which may evolve towards more specialized boutique formats [5] - The company is exploring the use of AI technology to enhance operational efficiency, currently applying it in document drafting [5]
嘉曼服饰(301276) - 2025年2月14日投资者关系活动记录表