Financial Data and Key Metrics Changes - In Q4 2024, net sales increased by 30% year-over-year, reaching nearly 1.8billion[53]−AdjustedEBITDAroseby32291 million, with a 30 basis point increase in adjusted EBITDA margin [54] - For the full year 2024, adjusted net sales and adjusted EBITDA both grew by 32% [55] Business Line Data and Key Metrics Changes - Cleaning category net sales increased by 20% to 648million[56]−Cookingandbeveragecategorynetsalesgrewby19597 million [57] - Food prep category saw a significant increase of 89% to 342million,drivenbythesuccessofCREAMiandSLUSHi[58]−Beautyandhomeenvironmentcategorysalesclimbedby31200 million, fueled by strong demand for hair care products and the early success of CryoGlow [59] Market Data and Key Metrics Changes - North American net sales increased by 22% year-over-year, while international net sales grew by 49% [54][55] - International business generated 1.7billioninnetsales,withtriple−digitgrowthinGermanyandFrance[44][55]CompanyStrategyandDevelopmentDirection−Thecompanyfocusesonathree−pillargrowthstrategy:expandingintonewcategories,increasingmarketshareinexistingcategories,anddrivinginternationalgrowth[16]−Planstolaunch25newproductsin2025acrossvariouscategories,includingbeautyandhomeenvironment[17][23]−Thecompanyaimstodiversifyitssupplychain,withnearlyallU.S.productionexpectedtoshiftoutsideofChinabytheendof2025[69][70]Management′sCommentsonOperatingEnvironmentandFutureOutlook−Managementexpressedconfidenceinthecompany′strajectory,emphasizingastrongpipelineofinnovationandacommitmenttoconsumer−drivengrowth[79][81]−Thecompanyanticipatesnetsalesgrowthof10364 million with total debt outstanding of 780 million, resulting in a net leverage ratio of 0.4x [67] Q&A Session Summary Question: What does a "normal growth year" look like for the company? - Management indicated that they believe in long-term double-digit growth, with guidance for 2025 set at 10% to 12% [87] Question: Can you provide insights on direct-to-consumer (D2C) growth? - D2C is expected to grow faster than the rest of the business, with plans to enhance the shopping experience through a transition to Salesforce [100][105] Question: What are the key areas of operating expense reinvestment for 2025? - Management highlighted that supply chain costs will be elevated in the first half of the year, but they expect to leverage sales and marketing expenses and G&A costs in the second half [111][113] Question: Can you quantify the impact of the Mexico distributor inventory transition? - Management noted that while they won't provide exact figures, they expect significant acceleration in Mexico's market potential in the coming years, estimating it to be at least a 400 million opportunity [119][129]