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实丰文化(002862) - 002862实丰文化投资者关系管理信息20250218

Group 1: Company Overview and Core Competencies - The company has over 30 years of experience in toy research and manufacturing, focusing on innovation, IP resources, quality control, and supply chain integration [2][3] - Future plans include leveraging acquired IP resources and manufacturing capabilities to create more engaging toy designs [3] Group 2: Sales and Marketing Strategies - The company employs a multi-channel sales strategy, utilizing both online and offline platforms to enhance product visibility and sales efficiency [9][10] - Online channels include social media platforms like Weibo, WeChat, Douyin, and Xiaohongshu, as well as e-commerce sites such as Tmall and Douyin [10] Group 3: AI Toy Development and Market Positioning - The company has launched the new AI toy "AI Magic Star," which utilizes advanced models for interactive communication with children [6][8] - Plans to expand the AI toy product line to include offerings for adults and seniors, enhancing the product's market reach [8] Group 4: IP Licensing and Future Plans - The company has secured licenses for popular IPs such as Pokémon, Super Flying Heroes, and others, aiming to enhance product innovation and market competitiveness [11][12] - The Chinese IP licensing industry is rapidly growing, providing significant opportunities for collaboration with major IPs in animation, gaming, and film [12] Group 5: International Expansion Strategies - In 2024, the company plans to expand its market presence in countries like Singapore, Malaysia, Vietnam, and Indonesia, leveraging international toy exhibitions for brand exposure [6] - The strategy includes understanding local cultural preferences to tailor products for different markets [6] Group 6: Organizational Structure and Talent Management - The company operates under a group management structure, allowing for agile decision-making across its three main business sectors: toys, games, and new energy [10] - An employee stock ownership plan is in place to enhance employee loyalty and attract talent [10]