汉仪股份(301270) - 2025年2月18日投资者关系活动记录表

Group 1: Company Overview and Business Model - The company focuses on both B-end and C-end business models, with B-end involving licensing font copyrights to commercial users and C-end providing personalized fonts and themes to internet platform partners like Huawei and Xiaomi [2][3]. - The company is actively exploring new business directions, including artificial intelligence applications, cultural IP development, and international market expansion [3][4][5]. Group 2: Artificial Intelligence Initiatives - The company is investing in AI technology through self-research and acquisitions, aiming to enhance its AI research team and develop applications in multi-modal large models for design fields [4]. - AI-driven products include marketing poster generation and video editing solutions, which aim to reduce costs and improve efficiency for clients in e-commerce [4][9]. Group 3: Investment in WorkMagic - The company invested 18 million RMB (approximately $2.5 million) to acquire 10% of WorkMagic Inc. and later increased its stake to 9.90% through additional investments [10]. - WorkMagic provides an AI-driven marketing SaaS platform aimed at small to medium-sized e-commerce businesses, enhancing their marketing efficiency through automation and content generation [7][9]. Group 4: Financial Performance - In 2024, the company's net profit declined due to reduced revenue from client purchases, increased R&D expenses, and additional depreciation costs from newly acquired office properties [11]. - The company also faced decreased income from financial products and bank interest compared to the previous year [11]. Group 5: IP Business Development - The company operates the "Museum of Chinese Characters" IP, which has garnered 1.5 million followers on social media and over 100 million views for its content [12]. - Collaborations with established IPs like "Nezha: Birth of the Demon Child" have led to successful product launches across various platforms, enhancing revenue streams [12]. Group 6: Product Innovations - The "Ziyou" software has launched an overseas version, providing a comprehensive font usage tool with AI capabilities for English and Japanese [6]. - The integration of DeepSeek into the Ziyou platform allows users to select fonts through an AI assistant, streamlining the design process [13].