Summary of the Conference Call for 易点天下 Company Overview - 易点天下 focuses on enhancing AI efficiency through algorithm optimization and low-energy strategies, with plans to rely on industrial asset data for training and develop tool-shaped products by 2025, anticipating a surge in agent AI applications competing for traffic and user time [2][5][6] Core Industry Insights - The advertising market has grown by 12%-15% over the past two years, outperforming the e-commerce and gaming sectors, driven by the integration of AI algorithms into advertising platforms [2][6] - The transition from independent small modules to generative large models in AI algorithms is expected to improve conversion rates [2][6] Key Developments and Strategies - Establishment of an AI middle platform that integrates diverse computing power and AI interfaces, including models like DeepThought, to provide API scheduling for application layers [2][6] - Development of Create AI capabilities, including multilingual text-to-image, image-to-video lip-syncing, and voice matching, applicable in digital live streaming, digital shopping guides, and model cloning [2][6] - Implementation of a data analysis system that connects user behavior, click-through rates, conversion rates, and lifetime value to optimize advertising strategies and budget allocation [2][7][8] AI and Advertising Integration - The deployment of large models in programmatic advertising enhances the efficiency of DSP, ADX, and SSP, allowing for more accurate bidding success rate predictions and real-time intelligent bidding [4][10] - AI technology has evolved from deep learning stages, focusing on generative capabilities and openness, enabling the creation of more content based on existing data [11][12] Budget Optimization and ROI - The company collects extensive data on user behavior, CTR, CVR, and LTV to build advertising platform models that estimate ROI and UP_L, allowing for real-time monitoring and adjustment of advertising strategies [7][8] - The system iteratively refines traditional strategy algorithms and incorporates generative SQL calibration techniques to enhance prediction accuracy [8] Future Directions and Collaborations - The core goal is to achieve efficient and specialized AI marketing in vertical fields and develop a new multi-modal marketing approach [6][16] - Collaborations with platforms like Meta, Microsoft, and Google to access cutting-edge technology solutions and integrate them into marketing scenarios [6][16] Challenges and Considerations - E-commerce advertising faces slower effectiveness improvements compared to gaming advertising due to the complexity of user purchasing behavior and product types [13] - Advertisers are expected to adjust their budget allocations towards AI applications as they seek to optimize performance across various media platforms [15] Conclusion - 易点天下 is positioned to leverage AI advancements to enhance advertising efficiency and effectiveness, with a comprehensive strategy that includes data-driven decision-making, innovative product development, and strategic partnerships to drive future growth in the programmatic advertising space [2][6][15]
易点天下-AI-纪要