Rocky Brands(RCKY)2025-02-26 04:04Financial Data and Key Metrics Changes - For Q4 2024, sales increased 1.7% year-over-year to 53.2 million, representing 41.5% of net sales, compared to 4.8 million or 6.7 million or 81.3 million, a decrease of 5.2%, but up 4.5% on a recurring basis [30] - Retail sales increased 15.3% to 3.2 million [30] Market Data and Key Metrics Changes - The direct-to-consumer channel saw strong demand, particularly for Durango and XTRATUF brands, contributing to record sales volumes [6][10] - The Georgia Boot brand experienced a slight increase in Q4 due to better boot weather and strong demand [14] - The commercial military and duty segments were down as expected, influenced by a sizable military blanket purchase agreement from the previous year [21] Company Strategy and Development Direction - The company plans to increase investments in marketing to enhance brand awareness and drive traffic to retail and wholesale partners [7] - There is a focus on launching new products and expanding into new categories, particularly for the Durango brand [10] - The company aims to reduce reliance on Chinese manufacturing, anticipating that total goods from China will be below 35% by the end of 2025 [43] Management's Comments on Operating Environment and Future Outlook - Management expressed cautious optimism for 2025, noting that consumer purchasing behaviors have been unpredictable, leading retailers to be cautious with inventory commitments [27] - The company expects low single-digit revenue growth for 2025, driven by strong retail segment gains and steady wholesale growth [44] - Management acknowledged the impact of increased tariffs on products sourced from China, projecting a modest decline in gross margins [45] Other Important Information - The company reported a 3.7 million, with total indebtedness down 25.7% compared to the end of the previous year [39][40] - A new share repurchase program of up to $7.5 million was approved by the Board [40] Q&A Session Summary Question: Can you clarify recent mixed indicators and sell-through performance? - Management noted good sell-through from retailers but acknowledged their cautious approach moving forward [50][51] Question: What factors give confidence in low single-digit revenue growth for the year? - The order book is up year-over-year, but retailers are exhibiting cautious behavior in ordering [52][53] Question: Can you clarify the tariff impact on gross margins? - The 110 basis point impact is based on existing tariffs, and the company is evaluating options to mitigate this [56][59] Question: What are the key growth drivers for 2025? - Key drivers include XTRATUF, Muck, and Durango, with a focus on women's and kids' offerings [64][66] Question: Update on sourcing exposure to Mexico and potential tariffs? - The company sources a small proportion from Mexico, and while tariffs would negatively impact, it may disrupt competitors more significantly [81][82] Question: What is the current momentum across brands and categories? - The Muck and XTRATUF brands have continued strong performance into Q1, with e-commerce also showing positive trends [84][85]