Group 1: Company Goals and Strategies - In 2025, the company aims to focus on retail channel development and enhance channel profitability, optimizing resource allocation in the sales department to improve marketing integration and promotional policies [1] - The company plans to leverage national subsidy policies to optimize sales structure and achieve business growth while advancing internal management reforms to reduce costs and improve overall profitability [1] Group 2: Channel Development Initiatives - The company is committed to deepening its retail store channel to ensure stable business development and profitability, while also promoting an omnichannel marketing system covering retail, e-commerce, home decoration, and engineering [1] - Key initiatives include refined operational management of retail channels, optimizing product layout, and enhancing product promotion efficiency to boost retail channel growth and profitability [1] Group 3: Market Competition Insights - The company perceives that domestic brands will seize opportunities to expand market share amid channel changes, with national subsidy policies further promoting industry standardization and enhancing industry concentration [1] - Despite ongoing price competition, the implementation of national subsidy policies has positively impacted product sales structure, prompting the company to adjust its product sales structure and develop a competitive product matrix to meet diverse market demands [1]
箭牌家居(001322) - 001322箭牌家居投资者关系管理信息20250227