Financial Data and Key Metrics Changes - In Q4 2024, revenue reached 190.6million,up17.8771.3 million, up 15.2% year-over-year, with retail revenue increasing 21.4% and e-commerce increasing 3% [49] - Adjusted EBITDA for Q4 was 13.8million,representingamarginof7.39.4 million or 5.8% in the prior year [65] - Full year adjusted EBITDA was 73.1million,withamarginof9.552.4 million or 7.8% in 2023 [65] Business Line Data and Key Metrics Changes - Glasses revenue grew approximately 15% year-over-year in Q4 2024, up from 7% in Q4 2023, and 12% for the full year, up from 8% in 2023 [51] - Contacts and exams saw significant growth, with contacts increasing 30% and exams increasing 45% year-over-year in Q4 [51] - The insurance business expanded to cover over 30 million lives, enhancing customer acquisition and driving higher value purchases [21][22] Market Data and Key Metrics Changes - The U.S. optical market is estimated at 68billion,withasignificantportionofcustomersunderservedduetostructuralbarriers[12]−Theincidenceofmyopiaisrising,withprojectionsindicatingthatoverhalfoftheworld′spopulationwillneedcorrectivevisionby2050[12]CompanyStrategyandDevelopmentDirection−Thecompanyplanstoopen45newstoresin2025,focusingonexistingmarketstodrivebrandawareness[17][34]−Marketingspendwillremaininthelowteensasapercentageofrevenue,withafocusoncustomeracquisitionandbrandawareness[15][71]−Thecompanyaimstoenhanceitsomnichannelmodelandcustomerexperience,includingtheintroductionofAI−driventoolsforpersonalizedshopping[39][41]Management′sCommentsonOperatingEnvironmentandFutureOutlook−ManagementexpressedconfidenceinsustainingrevenuegrowthandadjustedEBITDAmargins,despiteaconservativeoutlookduetomacroeconomicconditions[68]−Thecompanyanticipatescontinuedstrongcustomergrowth,drivenbymarketinginvestmentsandinsurancepartnerships[78][80]OtherImportantInformation−Thecompanygenerated35 million in free cash flow in 2024, up from 7millionin2023,andendedwithapproximately254 million in cash [66] - The company plans to maintain gross margins in the mid-50s as a percentage of revenue, despite potential headwinds from tariffs [70] Q&A Session Summary Question: Customer acquisition initiatives and revenue growth balance - Management noted that customer acquisition efforts have led to six consecutive quarters of accelerating active customer growth, with expectations for continued strong growth in 2025 [78] Question: Impact of insurance partnership on customer acquisition - Management indicated that the integration with Versant Health is tracking positively and is expected to drive performance over the long term, with increasing contributions from insurance customers [82] Question: Traffic expectations and new store contributions - Management expects moderate improvement in store productivity and has not embedded specific traffic guidance but remains optimistic about overall trends [90] Question: Non-marketing SG&A expense leverage - Management believes that 100 to 200 basis points of adjusted EBITDA margin expansion is sustainable, with opportunities for future leverage in non-marketing SG&A [108] Question: Strategy regarding smart glasses - Management is closely monitoring the smart glasses market and believes they are well-positioned to enter this space if they choose to do so, leveraging their brand and distribution capabilities [112]