Global Automation_ Key takeaways from China automation expert call

Key Takeaways from Global Automation Expert Call Industry Overview - The discussion focused on the automation industry in China, particularly the sales of automation products such as Siemens PLCs, led by Mr. Qiu, a former Sales Supervisor at Suzhou Xidian, Rexel's China subsidiary [1] Core Insights - Inventory Levels: Distributors in China are starting the year with 70-80% of peak inventory levels due to weak demand in 2024. Siemens distributors specifically have high inventory levels, with PLCs making up two-thirds of total inventories [4][4] - Product Variability: Inventory levels vary significantly by product. Popular products with long lead times, like Siemens PLCs, tend to have higher stock levels, while local suppliers may only maintain one month of inventory [4][4] - Localization Trends: There is rapid localization for low-to-mid-end products, leading to severe competition due to local overcapacity. However, Siemens PLCs do not face significant local competition in higher-end segments [4][4] - Rebate Structures: Rebate rates for distributors typically range from 1-3%, increasing to 5% during low demand periods. Foreign brands like Siemens prefer product rebates over cash, while local OEMs often provide cash discounts [4][4] - Demand Recovery: A gradual recovery in demand is anticipated towards the second half of 2025, with significant growth in new areas like humanoid robotics, where over 6,000 companies are involved in the supply chain in Suzhou [4][4] - Traditional Automation: Traditional automation sectors remain subdued, awaiting policy clarity, with key project announcements expected between June and August [4][4] Competitive Landscape - Local OEMs: Inovance is highlighted as a local OEM offering low to mid-end servos that match Siemens in quality but are priced 30-40% lower. However, local OEMs are still considered inexperienced in higher-end applications [5][5] - Sector Preferences: State-owned enterprises (SOEs) in industries such as shipbuilding and pharmaceuticals prefer foreign brands for quality and safety, while private companies are more cost-sensitive and likely to experiment with local products [5][5] Additional Insights - The automation industry is experiencing a shift with increasing competition and changing demand dynamics, which could present both opportunities and risks for investors [4][4][5][5]