
Kuaishou Technology Research Summary Company Overview - Company: Kuaishou Technology - Industry: Internet and Digital Entertainment in China - Current Price (as of Feb 28, 2025): HK$50.60 - Price Target (Dec 2025): HK$70.00, indicating an Overweight rating [1][4][38] Core Insights - AI Potential: Kuaishou is viewed as a significant beneficiary of AI advancements, particularly after the launch of DeepSeek, which is expected to enhance user engagement and monetization on its main app [1][38] - Kling AI: Kuaishou's AI video/image generator, Kling, has over 6 million users as of December 2024 and is anticipated to create synergies with the Kuaishou app, offering monetization opportunities across various sectors such as eCommerce and professional content production [1][38] - User Base: Kuaishou boasts a loyal user base of 400 million daily active users (DAU), spending an average of 2 hours daily on the app, which is currently under-monetized compared to competitors [1][38] Financial Performance - Share Price Performance: Kuaishou's share price has underperformed the HSTECH index by 55% since January 2024, primarily due to competitive pressures from Douyin and Tencent Video Account [1][38] - Revenue Growth: The company is projected to achieve a revenue CAGR of 10% from 2025 to 2027, with its core business (ads and eCommerce) expected to grow at a faster rate of 13% CAGR during the same period [20][21] - Earnings Estimates: Adjusted EPS is forecasted to grow from Rmb 4.09 in 2024 to Rmb 4.52 in 2025, with a 20% EPS CAGR anticipated for 2026-2027 [5][38] Competitive Landscape - Market Position: Despite competitive concerns, Kuaishou's unique content ecosystem and loyal user base provide a strong foundation for growth. The company’s ads/eCommerce revenue per DAU is estimated to be only half of Douyin's level, indicating significant room for monetization improvement [1][38] - External Marketing Services: Kuaishou's external marketing service revenue grew approximately 30% in Q3 2024, driven by a surge in short play advertisers, and is expected to continue growing [25][38] Risks and Challenges - Competitive Pressures: Ongoing competition from Douyin and Tencent Video Accounts poses risks to Kuaishou's market share and monetization capabilities [40][41] - Regulatory Risks: Potential regulatory scrutiny and measures aimed at protecting teenagers could impact content and user engagement [40][41] - Execution Risks: There are concerns regarding the execution of Kuaishou's strategies, which could adversely affect performance [40][41] Conclusion Kuaishou Technology is positioned to leverage its AI capabilities and loyal user base to enhance monetization and drive growth. The company's current valuation presents an attractive investment opportunity, despite competitive and regulatory challenges. The upcoming 4Q24 earnings report is anticipated to provide further insights into the impact of AI on Kuaishou's core app and Kling [1][38].