Financial Data and Key Metrics Changes - The company achieved a 20% year-over-year revenue growth, reaching just under 52millionforfiscalyear2024,markingasignificantmilestonebycrossingthe50 million threshold [7][39] - Adjusted operating income for 2024 was approximately 900,000,aturnaroundfromanadjustedoperatinglossof2.4 million in 2023 [43] - The net loss for 2024 was 12.6million,improvedfromanetlossof24.4 million in 2023 [46] Business Line Data and Key Metrics Changes - The launch of Always Alpha, a women's sports management firm, began in Q4 2024, with early revenue generation reported in Q1 2025 [8][50] - The digital department expanded with a new affiliate marketing division, tapping into a 17billionmarket,whichisexpectedtoenhancerevenuestreamssignificantly[19][24]MarketDataandKeyMetricsChanges−ThecompanywasrecognizedastheAgencyoftheYearonthe2025ObserverPRpowerlist,highlightingitsculturalreachandeffectivenessinmarketing[10][12]−Theaffiliatemarketingsectorisidentifiedasarapidlygrowingareawithininfluencermarketing,whichisthefastest−growingsegmentofmarketingoverall[54]CompanyStrategyandDevelopmentDirection−Thecompanyisfocusedonleveragingitsuniquecollectionofmarketingcompaniestocreatelong−termvalue,particularlythroughinvestmentsinwomen′ssportsanddigitalmarketing[12][38]−Strategicinvestmentsinstaffingandnewbusinesslinesareaimedatbuildingacomprehensiverosterinwomen′ssportsandenhancingdigitalmarketingcapabilities[50][55]Management′sCommentsonOperatingEnvironmentandFutureOutlook−Managementexpressedconfidenceinthecompany′sgrowthtrajectory,citingthepositiveadjustedoperatingincomeasasignificantmilestone[8][39]−Thecompanybelievesitiswell−positionedtocapitalizeonopportunitiesin2025andbeyond,despitecurrentstocktradingbelowpreviousrevenuelevels[41][38]OtherImportantInformation−Thecompanyhasmadesignificantprogressinreducingoperatingexpenses,withtotaloperatingexpensesfor2024atapproximately62.2 million, down from 63.2millionin2023[44]−Cashandcashequivalentsincreasedto9.1 million as of December 31, 2024, compared to $7.6 million in 2023 [46] Q&A Session Summary Question: Can you quantify the investments made for growth in Q4? - Management indicated that investments were primarily in staffing for the launch of Always Alpha, with early revenue already being generated in Q1 [50] Question: Will the new businesses contribute significantly to revenue in 2025? - Management believes that the affiliate marketing segment could represent 25% or more of revenue in the coming years, with potential for further growth [57] Question: How did the recent events in LA impact the company? - Management confirmed that while there were some operational impacts in Q1 due to evacuations, the business returned to normal by the time of the Oscars [66][68] Question: What are the plans for the Disrupt agency and its impact? - The Disrupt agency is expected to enhance the company's diversity and client roster, contributing positively to future growth [72] Question: What is the expected timeline for the Youngblood movie? - The film is anticipated to premiere at the Toronto Film Festival in September, with hopes for a theatrical or streaming release shortly thereafter [82]