Homa(002668)2025-04-25 10:10Group 1: Financial Performance - The company achieved a revenue of 4.6 billion CNY in Q1 2025, representing a year-on-year growth of 9.58%, marking nine consecutive quarters of positive growth [2] - The net profit attributable to shareholders reached 302 million CNY, with a year-on-year increase of 33.98%, maintaining over 15 consecutive quarters of double-digit growth [2] - The net cash flow from operating activities was 578 million CNY, reflecting a year-on-year growth of 33.33% [2] Group 2: Global Expansion Strategy - The company is actively pursuing a globalization strategy, focusing on AI smart home appliances and expanding into markets such as Europe, Southeast Asia, and Latin America [3][4] - The overall sales volume increased by 7.34% due to a rise in exports and ODM orders, with significant achievements in markets like France, Spain, and Brazil [3] Group 3: Product Development and Innovation - The company has optimized its product structure, resulting in a gross margin increase of 2.52% [3] - New product launches include the "Ice Kirin" series deep-freezing refrigerators and the "AI Super Tub" washing machine, which has a cleaning ratio exceeding 1.31 [3] - The company is enhancing its production capabilities, with the Hefei appliance factory's supporting facilities completed and the high-end wind-cooled refrigerator project expected to produce 2.8 million units annually [3][6] Group 4: Sales and Distribution - Currently, the self-owned brand sales account for less than 20% of total sales, primarily relying on TCL's established sales platform [5] - The company plans to maintain its existing sales channels while focusing on improving product quality and R&D capabilities [5] Group 5: Future Plans and Market Positioning - The company aims to maintain growth in overseas markets by launching innovative products and increasing brand awareness through international exhibitions and marketing strategies [4] - There are no immediate plans to expand into air conditioning, as the current focus remains on refrigerators, freezers, and washing machines [9] - The company is committed to becoming a global leader in smart home appliances, emphasizing technology-driven innovation and high-quality product offerings [10]