Financial Data and Key Metrics Changes - The company reported a real GMV growth of 12.1% in 2024, with an unadjusted inflation basis GMV growth of 74% year on year [6][7] - Gross contribution margin improved to 11.3%, reflecting a 2.1 percentage point increase compared to the previous year [7][18] - EBITDA as a percentage of GMV reached 1.1%, marking a 0.7 percentage point rise year on year [7][18] - Revenue grew by 11.1% for the full year, with a 6.4% increase in Q4 [20][24] Business Line Data and Key Metrics Changes - Active customers increased by 235,000, totaling 12.2 million, with orders growing by 16 percentage points year on year to 131.4 million [8][18] - The company saw a shift towards marketplace operations, with 3P operations accounting for approximately 70% of the business [19] - Delivery service revenue increased by 50% in 2024, contributing significantly to overall revenue growth [21][22] Market Data and Key Metrics Changes - The company faced macroeconomic headwinds in early 2025, impacting consumer purchasing power and marketing activities [15][25] - The company is excited about the potential value creation opportunities from the acquisition of a 65.4% controlling stake in a leading payment marketplace in Kazakhstan [15][26] Company Strategy and Development Direction - The company focuses on three strategic priorities: enhancing customer loyalty, improving delivery services, and expanding B2B services [9][12] - The loyalty program has grown to 3.7 million members, and partnerships have been established to enhance program offerings [10] - The company aims to capitalize on differentiation through lending solutions, with total lending volume reaching 16.2 billion, a 2.6 times increase from 2023 [12] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the challenges posed by macroeconomic conditions and political sensitivities affecting marketing efforts [15][25] - The acquisition of a controlling stake in a prominent fintech ecosystem is seen as a significant milestone, providing optimism for future growth [15][26] Other Important Information - Free cash flow decreased by 1.9 billion compared to the previous year, primarily due to a decline in net cash from operating activities [24] - The company recorded a significant increase in other revenue, including advertising services and premium subscription revenues [21][22] Summary of Q&A Session - There was no Q&A session during this earnings call, and participants were encouraged to direct their questions to the Investor Relations team [26]
D-MARKET Electronic Services & Trading(HEPS) - 2024 Q4 - Earnings Call Transcript