五一出行数据点评

Summary of the Conference Call on May Day Travel Data Industry Overview - The travel market is experiencing a strong recovery, with significant growth in cross-regional travel during the May Day holiday in 2025. Cross-regional flows increased by 5.4%, 4.5%, 10.7%, 7.4%, and 37.4% year-on-year, indicating robust demand in the tourism sector [1][3]. Key Insights - Tourist Attractions Performance: Major tourist attractions saw a substantial increase in visitor numbers, surpassing historical highs. For instance, Huangshan's main scenic area received 92,400 visitors, a 49% increase year-on-year. Emei Mountain saw over a 30% increase on the first day, while Zhangjiajie experienced a 45% increase in visitors over the first two days [1][4]. - Hotel Industry Performance: The hotel sector exceeded expectations, with Huazhu reporting a 1.3% year-on-year increase in orders for the May Day holiday. Bookings in county-level cities rose by approximately 20%. OTA platforms showed a hotel expenditure increase of 24.48%, with Guangdong's hotel performance up by 18% [1][5]. - Inbound and Outbound Tourism: The inbound and outbound tourism market showed strong performance, with an overall increase of 27%. The tourism volume in the Hong Kong-Zhuhai-Macao area rose by 54% and 41% year-on-year, respectively. Flights to Japan ranked first in terms of growth, indicating a rapid recovery in international travel demand [1][6]. Investment Opportunities - Investors should focus on sectors poised to benefit from the ongoing recovery in cultural and tourism markets. Key companies include OTA platforms like Trip.com Group and Tongcheng Travel, hotel chains such as Junting Hotel, Shoulv Hotel, Huazhu Group, and Yaduo, as well as popular scenic spots like Xiangyuan Cultural Tourism, Jiuhua Tourism, and Tibet Tourism [2][7]. Additional Noteworthy Points - The data indicates a significant trend towards tourism in lower-tier cities, with consumption upgrades in cities ranked four and below showing a notable increase compared to those in tier three and below [1][3].