Finance of America panies (US:FOA)2025-05-06 20:31Strategic Goals - Finance of America aims to mainstream home equity for retirement by positioning reverse mortgages alongside common financing options[4] - The company intends to break the adoption barrier and increase customer numbers by elevating its brand and offering a customer-centric experience[4] - Finance of America is targeting homeowners 55+ to leverage their home equity for retirement[13] Key Initiatives - Finance of America is modernizing messaging, developing progressive digital experiences, and providing unparalleled customer care to attract a new kind of borrower[5] - The company launched the "A Better Way with FOA" campaign[6] - Finance of America is using performance ads to bring reverse mortgages from the fringe to the mainstream[8] - Finance of America is setting a new standard as the voice of the category through consumer education[11] Brand Positioning - The "Better Way" brand platform positions Finance of America as a trusted partner[13]