
Summary of CNH Industrial 2025 Capital Markets Day Company Overview - Company: CNH Industrial (CNH) - Industry: Agricultural and Construction Equipment - History: Over 180 years of innovation and engineering excellence, with a significant presence in North America, generating 40% of agricultural net sales [1][2][8] Key Financials - Annual Revenues: Ranged between $15 billion and $25 billion over the past five years [2] - Employee Count: Over 36,000 employees globally [2] - Cost Savings: Achieved run rate savings of more than $550 million from cost of goods sold by the end of 2024 [12] Strategic Focus and Innovations - Technological Enhancements: Acquisition of Raven in 2021 enhanced technological capabilities and innovation efforts [6] - Product Portfolio: Comprehensive agricultural machinery distribution network, offering a full line of products from tractors to crop protection equipment [21][25] - Precision Technology: Doubling precision tech contribution to agricultural net sales to 10% by 2030, with significant advancements in AI and automation [27][90] Strategic Pillars 1. Product Leadership: Commitment to expanding product offerings and integrating precision technology [23] 2. Margin Improvement: Targeting a mid-cycle adjusted EBIT margin of 16% to 17% in agriculture by 2030 [39][43] 3. Shareholder Value: Focused on returning substantial industrial free cash flow to shareholders while exploring M&A opportunities [24] Market Dynamics - Cyclical Nature: The agriculture market is influenced by commodity prices, weather patterns, and government policies, with expectations of a market bottoming at 85% to 90% of the ten-year average [34][36] - Historical Margin Performance: Improved mid-cycle margins from 10% in 2021 to a target of 16% to 17% by 2030 [41] Operational Changes - Organizational Restructuring: Delayered organization to enhance responsiveness to market conditions and improve P&L ownership at the regional level [18] - Quality Commitment: A holistic approach to quality across product development, manufacturing, and supply chain, aiming to reduce costs of non-quality by 200 to 250 basis points by 2030 [32] Product Innovations - New Product Launches: Plans for over 15 new tractor launches, 10 combine launches, and 19 crop production launches by 2027 [63] - Smart Technology: Introduction of smart spraying solutions that can reduce herbicide use by up to 80% [90] Dealer Network Strategy - Strengthening Partnerships: Investing in dealer capabilities and enhancing service offerings to ensure customer satisfaction and loyalty [98][100] - Regional Tailoring: Adapting the dealer network strategy to meet unique market demands, balancing single and multi-brand models [104] Conclusion - Future Outlook: CNH Industrial is committed to innovation, operational excellence, and strategic growth, positioning itself as a leader in the agricultural and construction equipment industry [44][45]