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方直科技(300235) - 2025年5月9日投资者关系活动记录表(2024年度网上业绩说明会)
KINGSUNKINGSUN(SZ:300235)2025-05-09 10:16

Group 1: International Expansion and Market Position - The company is exploring international business opportunities, participating in global exhibitions in Indonesia and Abu Dhabi, leveraging advanced technology and services to gain recognition [2] - The company has established a customer value network covering all educational scenarios, serving 67 million users across 30 provincial regions and over 100 core cities [4] Group 2: Digital Transformation in Education - The company focuses on integrating emerging technologies into educational products and services, achieving significant results in digital transformation [2] - In 2024, the company plans to enhance its AI course system and digital training solutions, aiming to improve teaching quality and efficiency [4][12] Group 3: Product Development and Innovation - The company has made notable advancements in smart education, with a focus on AI-driven products and services, including the development of an AI curriculum system [4][7] - In 2024, the company will launch a new line of AI consumer electronics designed for children, aiming to provide personalized educational support [11][19] Group 4: Financial Performance and Challenges - In 2024, the company's revenue decreased by 9.43%, and net profit dropped by 45.5%, primarily due to market changes and increased R&D investments [16][17] - The company plans to accelerate the implementation of AIGC technology and set clear product and channel goals to reverse the declining trend in revenue [17] Group 5: R&D and Technological Advancements - The company invested 22.99% of its revenue in R&D in 2024, focusing on AI and education integration, resulting in over 100 innovation achievements [24][25] - The company aims to deepen the integration of AI in education, enhancing product iteration and service optimization efficiency [25] Group 6: Marketing and Sales Strategy - The company is implementing a precise channel strategy to enhance its marketing network, focusing on digital marketing capabilities and regional market penetration [15][20] - The online business accounted for 30% of revenue in 2024, with expectations for further growth in 2025 [21][22]